Last month, we gave you a beginners’ guide to content marketing. Now we offer Content Harmony as waaaay more. When it all comes down to it, content rules, so let’s get down to it and learn how Kane Jamison harmonizes the way companies create and take advantage of awesome content.
Jennifer Riggins: Could you please briefly introduce yourself and tell us what your business is about?
Kane Jamison: I’m the founder of Content Harmony, a content marketing agency based in Seattle, Washington. We help our clients produce and promote useful content to their target audience. To be more specific, we identify content that clients should be creating to attract, convert, and retain their target audience. From there we then help them create and maintain that content. Finally, we promote the content across a wide variety of marketing channels, particularly social media, search engines, email newsletters, and sponsored social & display advertising. Our analytics work completes the cycle by helping us measure what worked, so we can feed those insights back into next iteration of content creation.
Jen: Why did you start it? What makes it unique?
Kane: I left an in-house marketing position and started taking on client work because I love working with different business models and different online marketing goals. We sit somewhere in between digital creative agencies, search marketing agencies, and PR agencies. Our ability to blend these disciplines into a cohesive content marketing strategy is what allows us to create the largest gains for our clients. I wouldn’t call it unique, but certainly uncommon among agencies serving the mid-size companies that we focus on.
Jen: What do you love about being an entrepreneur?
Kane: Having skin in the game is always a motivating factor, but nothing is more motivating than knowing that I have control over our path and where we’re headed as a company.
Jen: How do you envision success?
Kane: This one’s short and simple – we’re a business that only succeeds when we help our clients succeed.
Jen: How did you hear about Quote Roller? Why did you decide to try our app?
Kane: I personally researched about 8-12 proposal software companies before deciding that Quote Roller was the best fit for our needs in regards to price, usability and UX (for me and for our prospects), and support for the modular proposal style that I wanted. Once we put in the initial time investment required to get templates built out and properly formatted, the platform really clicked into place with our workflow.
Jen: How does Quote Roller help your business?
Kane: The biggest benefit is time savings. Proposals that used to take 2-4 hours can now be completed in under an hour because of the reusable nature of the templates.
Jen: What would you tell your friends about Quote Roller?
Kane: Absolutely – I’ve referred it to 3 people already.
Jen: Have you seen any winning rate increases? Any other delightful numbers?
Kane: We’ve gotten compliments from probably 30 percent of the potential clients that we’ve sent proposals, too, which is very promising (for Quote Roller at least…). It’s also much easier to track pipeline status and other metrics that were simply neglected when we were sending PDF templates created in Microsoft Word.