If you’re in sales, either in management or on the front lines, you’ve created proposals. You’ve spent hours crafting that perfect document with the persuasive language, images, and the right structure. You’ve sent the proposal as an attachment to a professional and compelling email only to never hear back from the prospect. Or even worse, received the “thanks, we’ll compare it to the other four offers we’re looking at” response. Does that sound at all familiar? I know it did for me.