Five sales tips to help you uncover new business and break out of your comfort zone
How are sales? Good? Glad to hear it!
You are cruising along, with your profits squarely in the black. What if we said that you are nevertheless actually stuck in… The Comfort Zone (cue The Twilight Zone theme music)?
You already know that the best businesses are the ones that engage in a continually process of improvement. Just look at some of the world’s biggest brands, like Google and Apple. Those companies are always turning it up a notch, so to speak. When they find something that works, they retain it. Along the way, they extend their reach into new markets. Apple did not just make its famous personal computers; it pioneered the portable music device, and created arguably the world’s most identifiable tablet, the iPad.
What about your business? Do you do one thing and do it well? That is “all well and good,” sure. However, are you leaving money lying on the table in closely related markets that you could easily adapt to fit?
Many businesses wither in The Comfort Zone. If you suspect that yours might be stuck in a comfortable rut, consider these pointers. Here are five sales tips to help you uncover new business and break out of your comfort zone.